Looking at an advertisement for a product of any kind, the main focus is to get as many of your senses involved. The photographer or artist takes into account many different aspects of the product to make the viewer more interested. In this advertisement all of the different aspects were chosen specifically to show off the quality of the restaurant. This advertisement shows the uniqueness and the elegance all in one picture. The simplicity, at a glance is deceiving, because it draws the viewer in, touches their emotions and brings about feeling to dine there.
The first thing an advertisement needs to do is draw the viewer in. In this advertisement this is done by the contrast in colors. The dark blue to the white reminds the viewer of being out at sea. This is necessary because this advertisement is for a seafood restaurant. The advertisement draws the viewer in by showing off an appealing dish of clams and pasta, it looks like a simple dish by its representation, yet it is a very elegant meal.
The advertisement touches the viewers emotions because it reminds the viewer of an earlier time when they were on the beach or out at sea. When you first look at the advertisement you see the words “Sail Away.” This makes the viewer feel emotion because it is saying, “forget about your problems and come to our restaurant, eating our food will make you forget anything.”
Also when looking at this advertisement it makes different feelings arise. For some it could bring back memories of home or going on a fabulous vacation on the beach. Other than the more obviously feelings the advertisement brings up, it also brings about more subtle ones. The feeling of simplicity, getting the nicer things in life on a simpler level. This advertisement makes a very unique and tasteful dish look simple. The feeling of simplicity makes the viewer feel at ease and comfortable with making a trip to Pier W.
This advertisement for Pier W draws the viewer in using many different techniques and also make the viewer feel that they can have great seafood very easily. From the color scheme to toying with the viewers emotions and feelings. This advertisement is very elegant and unique in showing how their restaurant is different and better from all other seafood restaurants.